Going to the cinema might be falling out of fashion, thanks to the rise of Netflix and experiential screenings, but at least one operator has found a way to buck that trend.While the UK Cinema Association reported a 5 per cent drop in cinema admissions last year to 157.5m, Picturehouse Cinemas saw admissions soar. Admittedly the chain’s figures are a drop in the filmic ocean: an increase of 100,000 visits to 3.2m. But big multiplex operators should be watching it and other successful outfits closely.
Source: How Picturehouse is driving its silver screen success