Sweden’s second largest cinema chain Svenska Bio went cashless for all of its 35 cinemas on 1 November 2016. More than four months into this world-first for a major cinema chain Celluloid Junkie talked to Suzanna Renhuldt, CMO of Svenska Bio about the bold move. With cinema patrons worldwide increasingly booking cinema tickets on their smartphones more and more cinemas are weighing up the cost of handling cash.
Source: How Sweden’s No. 2 Cinema Chain Went 100% Cashless – Celluloid Junkie