Aldous Huxley’s Brave New World, published in 1932, foresaw many developments of the Industrial Revolution. Though products like sex-hormone chewing gum have not yet come to pass, one of the central features of the book is currently coming to fruition. 4D cinema is the modern-day realization of Huxley’s “feelies,” movies that provide an immersive, multi-sensory experience beyond simple audio and video. Emerging technologies are stimulating the senses like never before and there are a few ways that people can invest in this trend toward a more immersive viewing experience.