How will cinemas lure back film goers? Both chains and independents have a fight on their hands, with Britons investing in big screen gadgets

A third of Britons say a cinema trip is the leisure activity they miss most
VAT cut could help, but many have a job on their hands to get people back
Newly designed cinema comes with balconies and pods: is it the future?
The future of many cinemas across the country hangs in the balance. Despite the easing of lockdown, ensuing social distancing safety while earning enough revenue to stay afloat, means for some, they cannot reopen immediately.

In terms of the big chains, Odeon and Showtime have reopened venues with social distancing measures in place, while Cineworld and Vue have delayed opening their doors until the end of July.