I hope Nikon buying RED is a bold power play that will keep the camera industry on its toes

By now, the dust has settled on the monumental announcement made by Nikon that it was set to become the sole owner of rogue camera brand RED Digital Cinema. After years of vying for hybrid camera supremacy and struggling to overcome Sony’s sustained dominance, as well as the resurgence of competitors such as Canon and Panasonic’s Lumix, Nikon seems to have chosen a nuclear option in a bid to turn the tide.

Source: I hope Nikon buying RED is a bold power play that will keep the camera industry on its toes | Digital Camera World