Are you sitting comfortably? After a month or two of stuttering, cinemas in all regions of the UK have joined thousands in Europe and Asia in reopening. A study published on Thursday found around 48% of venues are operational again, although most across Africa, the US and South America remain shuttered.
In most, masks are mandatory, likewise socially distanced seating and buckets of hand sanitiser. What would once have seemed extraordinary demands appear to have been embraced by exhibitors. All signs suggest that cinemas are going above and beyond to reassure the public they can be safe as well as entertained.