IMAX is reportedly ready to enter the virtual reality space with a set of new initiatives. The firm has revealed plans to develop the IMAX VR camera that will be capable of capturing 360 degree, 3D cinema-grade virtual reality (VR) content. IMAX will partner with Google on the project, which will use their Jump platform and is expected to take 18 months to be developed. As part of the deal, IMAX will also provide Google with existing cinematic footage for conversion into VR content.
Source: IMAX to Develop its own VR Camera and Open ‘VR Experience’ Centers | Digital Cinema Society