Last week, news broke that Disney was surveying customers about a new name for its Florida-based Hollywood Studios. The change would come alongside a fundamental reimagining of the park itself, moving away from the ride-centric home to attractions like Star Tours and The Twilight Zone Tower of Terror, and towards a more interactive, immersive land in line with the upcoming Star Wars: Galaxy Edge. “Enter this newly named Disney Theme Park and completely immerse yourself in the realm of some of your favorite
Source: Immersive entertainment has a naming problem – The Verge