You may have to think twice to recall the first movie you saw in a cinema hall, but the Vicco Turmeric ad that played out during every movie remains fresh in the memory. Such is the power of in-cinema advertising, a sector that saw a phenomenal growth of 25 per cent in 2016 alone.
Source: In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report
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