Since 2006, the Wildlife Conservation Society (WCS) has worked with local groups to screen documentaries about apes in dozens of communities adjoining protected areas where Cross River gorillas are still found.
The films aim to build knowledge about apes and support for conservation; conservationists say film screenings, which are still a novelty in rural areas, attract a broader audience than radio shows, town hall meetings or other outreach methods.
Though they live close to ape habitats, for many people in these rural communities, films are as close as they will come to encountering the rare and cryptic animals that live nearby.
Source: In rural Nigeria, the magic of cinema builds support for ape conservation