Indian cinema advertising recorded a healthy 25 percent growth in 2014, touching revenues of $57 million (rupees 3.4 billion). This sector is expected to grow by 20 percent to $68 million in 2015.
The findings come from global advertising major GroupM’s biannual advertising expenditure futures report This Year, Next Year, which found that Indian advertising spending reached $7.2 billion in 2014, a 12.5 percent increase over 2013.