Toho International, an offshoot of the storied Japanese film and TV giant Toho, is to launch twin e-commerce sites serving the growing legion of North American fans of Japanese pop culture. One platform is specific to the Godzilla brand. The other, iiZO, will cater to a wider range of anime fans who will be served with original Japanese merchandize.
Source: https://variety.com/2023/biz/global/japan-toho-godzilla-anime-ecommerce-north-america-1235663663/