On National Cinema Day, theaters round the US cut their ticket prices to $3 in an effort to keep bringing people back to the movie theater. And it worked! More than 8.1 million people went to the movies that Saturday, Variety found, compared to 1 million the day before and 1.7 million the day after. National Cinema Day brought the biggest crowds to theaters of any day in 2022, which leads to one inevitable conclusion: people will go to movies when movies only cost three bucks. Who knew!
Source: Jaws is a box office hit again, thanks to National Cinema Day — and 3D – The Verge