Pierce and her team are also responsible for the installation of new technology—whether it’s a Coca-Cola Freestyle machine or a new Dolby Cinema—and fielding tech support issues. “The deployment side of my job is that] the sight and sound team is deploying Dolby, they’re deploying Imax Prime. We’re always looking for new technology to improve the sight and sound experience. It’s a rather large team, but they’ve got a lot to do.” Pierce points out that the chain has “the biggest Imax footprint” in addition to “the biggest Dolby Cinema footprint—that’s a little bit newer to the table, but we still have more Dolby Cinema than anyone else.”
Source: “Keep It You”: Cynthia Pierce Brings Sight and Sound to AMC – Boxoffice