Demand for high-quality video display keeps growing, both from consumers and the creative industry looking to push moviemaking boundaries and maximize the cinematic experience.We’ve grown accustomed to excellent images. Whether you’re watching your favorite show on an HDTV or just playing videos on your smartphone, the pictures are crisper and brighter than ever before. But projecting onto the big screen presents unique challenges. Nowhere is this more evident than in the 3D movie industry. In recent years “take rates” in the U.S. are down, meaning consumers more often opt to see the lower cost 2D version of a film. Key problems are that the 3D images aren’t bright enough, so viewers aren’t able to fully discern the image, leaving them disenchanted by unnatural-looking colors and poor contrast.
Source: Lasers: Redefining the Premium Cinema Experience | Features | Aug 2015 | Photonics Spectra