Magic mirrors turn Tesco shoppers in to Wicked witches

The Witch Flavour Are You? campaign – which is promoting drinks brand Robinsons’ new glittery squash – features an augmented reality (AR) ‘magic mirror’ that can transform people into Elphaba or Glinda in real time.

Source: https://www.avinteractive.com/markets-news/retail/magic-mirrors-turn-tesco-shoppers-in-to-wicked-witches-03-12-2024/