In the world of Television Commercials there was once a phrase used to placate nervous clients overawed by the process and unfamiliar job titles. “It will all” they were told with great confidence “Be OK in the edit.” In truth, while the myth of what could be achieved in the edit suite far surpassed the reality, this was a safe space; somewhere imperfections and flaws could be ironed out in anonymous peace and quiet.
Source: Making of… – AVenue