The movie industry has been particularly hit hard by the coronavirus pandemic, from production shutdowns to cinema closures. Exhibition in particular is in a precarious state as movie theaters are not only to be among the last things to open, but are also likely to lose some audience who has no desire to go back.
That’s on top of the fact that cinemas were already doing it tough prior to COVID-19. On those terms, cinemas have themselves to blame to some extent – poorly maintained theaters, under trained staff, poor quality presentations, lack of imaginative food menus, and so on. People may wax on lyrically about the magic of cinema, but there are a lot of them out there which are not good.
One person whom wants cinemas to shape up and be competitive is “Logan” and “Ford vs. Ferrari” director James Mangold. Speaking with Discussing Film recently, Mangold says he believes filmgoers are not getting the experience they come to theaters to have…
Read more: https://www.darkhorizons.com/mangold-cinema-presentation-should-improve/