Oscar-winning actor Matthew McConaughey has starred in a new campaign encouraging American audiences back to cinemas.
McConaughey addressed viewers in a moviegoing public service announcement which aired as part of the Academy Awards pre-show on Sunday (25 April).
When describing America’s cinema employees, he said: “They are the unsung heroes who bring movie magic to the big screen. It’s been a very hard year for them: furloughs, closures, basically the longest intermission that they could have ever imagined.”
Source: Matthew McConaughey encourages public back to the cinema in new PSA