French film group MK2 (“Anatomy of a Fall”), a family-owned company operating an independent cinema circuit in France and Spain, reached a milestone with the theatrical performance of “Kaizen,” a documentary film about 22-year old YouTube star Inoxtag which sold an estimated 350,000 tickets from 1,000 screenings in a single day.
Source: MK2 Breaks B.O. Record for French Alternative Content With ‘Kaizen’