The 11,000sq m store, in the heart of Liverpool, opened in the summer with a curated projection show that highlighted its in-house brands. The success of the beamed video content led to the projections becoming a permanent installation, with an Epson 20K lumen projector positioned on the roof of a building opposite the Flannels store. Beneath the projector is a weather-proofed rack where a Hippotizer Nevis+ media server is rigged and constantly running.