North American movie theater owners are committing $2.2 billion to theater upgrades over the next three years, aiming to capitalize on Hollywood’s box office recovery in 2024. The National Association of Theatre Owners announced the fresh investments on Thursday, as exhibitors seek to lure moviegoers back to cinemas with enhanced amenities and a more premium viewing experience.
Source: Movie Theater Chains Invest $2.2B In Upgrades Amid Box Office Rebound – mxdwn Movies