We all want movie theaters to open again. And we want them to open safely, where audience members can return to multiplexes to watch the latest releases and not have to worry about getting sick, or passing an illness along to a loved one. But while the nation waits for movie theaters to be able to open again, the National Association of Theatre Owners is asking patrons to lend a hand, in a very specific way.
The new campaign #SaveYourCinema just launched online. It’s a form that asks users to send messages directly to their U.S. Senators and state representatives to support legislation that could provide a financial lifeline for movie theaters and theater chains.