MoviePass failed so cinema can live | Engadget

In the blink of an eye, MoviePass went from being one of the hottest startups to a textbook example of how not to run a company. Its $9.95-a-month plan, which let you see one movie per day, launched last year, followed by explosive growth. But MoviePass was unsustainable from the get-go, and its success led directly to a slew of recent issues: surge pricing for popular showtimes (which often seemed randomly assigned); an outage after the company literally ran out of money; and excluding some of the most ant

Source: MoviePass failed so cinema can live | Engadget