As the National Association of Broadcasters convention approaches, one topic that seems likely to get a lot of attention is the Interoperable Master Format. The motion picture industry as a whole is starting to coalesce around the concept of relying completely on metadata to carry content through the entire production, post-production and delivery process. In particular, the IMF is steadily gaining traction and, when widely adopted, could serve to streamline workflow and delivery. It can’t happen too soon.