The term business intelligence is nothing new, and enterprises have, for decades, relied on strategies and technology to analyze the data their businesses produce—be it reports, inventory counts, Facebook reach, box-office and attendance figures, popcorn sales on our end; the amount of information available today is massive. With the arrival of point-of-sale systems and loyalty programs, plus marketing metrics collected at virtually every touch-point with the consumer, to name but three, the availability of such data has necessitated a more structured approach. Gone are the days of a “gut” feeling, as a glut of data has arrived to be disseminated and analyzed methodically and in great detail. Applying principles and tools from other industries, cinema intelligence has arrived.
Source: Mr. Data: At IHS Markit, David Hancock delivers cinema insights and intelligence | Film Journal International
Like this:
Like Loading...
Related
