In the moviegoing doldrums of August, both 2022 and 2023 saw big upticks thanks to the National Cinema Day initiative – a one-day event when U.S. theaters sell deeply discounted tickets.2022’s version drew in 8.1 million admissions, with 2023’s taking in 8.5 million. Other countries also participated and are doing so again this weekend in countries like Australia and the United Kingdom.The United States however? No plans are in place for any such day now.
Source: National Cinema Day Skips U.S. This Month – Dark Horizons