National CineMedia (NCM), the largest cinema advertising network in the U.S., and Harkins Theatres, the premier movie exhibitor of the Western U.S. and the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theater network now includes all of the top five exhibitors in the country.