After a successful test launch in the Southern California region earlier this year, NCM Media Networks, the largest national cinema network in the U.S., is rolling out its Turbo initiative to accelerate the delivery time of media from proposal to on-screen across its network of movie theaters nationwide.
“The national launch of Turbo opens the door for many brands who may have previously felt restricted by timing to add cinema to their video media plans”
Turbo shortens the lead-times for local and regional advertisers to run their ads in NCM’s FirstLook pre-show to less than 72 hours, which is a significant improvement over the cinema industry’s current standard turn-around time frame of 10-20 days. For the first time, NCM’s Turbo will give businesses that rely on time-sensitive promotional advertising strategies, such as car dealerships, retail stores and QSRs, the opportunity to take advantage of the power of cinema.