After a $4 million takeover in July, World of Neopia CEO Dominic Law is aiming to revive Neopets, a 24-year-old web browser game that at one point, boasted an active player count of 35 million players.
To do that, he plans to utilize the game’s intellectual property to create merchandise and open a new revenue stream, as well as create more new games using the Neopets brand.
Source: Neopets plans comeback in a vastly different era of gaming