Netflix co-CEO Ted Sarandos made it clear he’s very happy with what they have in place right now – namely short theatrical runs for its original movies – and he sees no reason to change that: “I’m just going to reiterate: We are in the subscription entertainment business, and you can see in our results, it’s a pretty good business. It appeals to a very large segment of consumers and fans. Our top 10 films that premiere on Netflix all have over 100 million views, among the most-watched films in the world…”
Source: Netflix Steadfast On No Wide Cinema Releases – Dark Horizons