While “Netflix won the streaming wars” is practically enshrined as Hollywood history at this point, like any historical argument, it has its detractors and counterpoints, too. If one views the streaming wars as a battle of viewing time, for instance, the true victor would not be Netflix but YouTube, which dominates U.S. streaming time on TVs as well as smartphones, according to Nielsen’s monthly report The Gauge.
Source: Netflix vs. YouTube: The Post-Streaming Wars Era’s Arch Rivalry