Every year, on the weekend before the giant NAB (National Association of Broadcasters) Show and Convention kicks into high gear at the Las Vegas Convention Center and 100K+ attendees converge on Sin City, the Society of Motion Picture and Television Engineers (SMPTE) presents a special two-day event entitled “The Future of Cinema.”
Source: Next-Gen Moviegoing: NAB and SMPTE ponder ‘The Future of Cinema’ | Film Journal International