Barbie owner Mattel, Inc is seeing a decline in doll sales despite its premier piece of intellectual property capturing the zeitgeist in 2023.
In second-quarter financial published on Wednesday, the toymaker penned a 6% year-on-year decline in doll sales, with Barbie sales specifically dropping by 3%.
Source: No Barbie bump for Mattel despite blockbuster cinema success | NASDAQ:MAT