With quarterly earnings call season underway, the leadership or North America’s top five theater chains—AMC, Regal, Cinemark, Cineplex, and Marcus—are elaborating on their plans to strengthen their respective companies as the industry looks forward to summer 2022 and beyond. With strategies aimed at diversification and experimentation outside the “traditional” theatrical model, these chains hope to take hard lessons learned during the pandemic–including the dangers of relying solely on a studio slate–and use them to enact strategies targeted at long-term growth.
Source: North America’s Largest Cinema Chains Continue to Invest in Diversification – Boxoffice