Ireland’s leading cinema chain is treating audiences at its brand-new Banbridge multiplex in County Down, Northern Ireland to the ultimate movie-going experience – courtesy of Sony Digital Cinema 4K.
Omniplex Cinema Group is Ireland’s biggest operator, with over 200 screens at most major cities and towns in Ireland and Northern Ireland. Now open, the Banbridge site features eight state-of the-art screens, all equipped with Sony 4K projection systems.
Entertaining audiences with spectacular detail, colour and contrast are five SRX-R510P projectors, and two SRX-R515P projectors, together with a high-brightness SRX-R515DS dual projection system that powers the theatres’ largest OmniplexMAXX Premium Large Format screen. All projectors feature Sony’s energy-efficient HPM multi-lamp technology that assures spectacular picture quality with easy maintenance and low running costs. Also included are Sony Digital Cinema 3D systems that offer uniquely smooth, easy-on-the eye images, with continuous projection of separate left/right eye images. 
All systems have been supplied to Omniplex by CinemaNext, from their London based operation, with installation and technical support provided by Dublin-based Sony Specialist partner GFD Communications.
“We’ve been big advocates of 4K projection for a long time”, says Paul John Anderson, Operations Director Northern Ireland at Omniplex Cinema Group. “But when we saw the pictures from Sony’s HPM-powered projectors up on screen for the first time we were quite simply blown away. It was a pretty simple business decision for us especially when you factor the advanced lamp technology, leading to lower long term cost of ownership.”
“Audiences are flocking to enjoy jaw-dropping visuals and sounds and Sony’s PLF solution comes with a fraction of the price-tag of first generation laser illuminated systems. We’re delighted our SRX-R515DS, alongside a range of other 4K projectors, are being installed at Banbridge” ends Tim Potter, Business Development Manager, Sony Digital Cinema 4K.