Open discussion: Immersive audio and the need for standards

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Brian Claypool and Dean Bullock

On Thursday morning, March 27, at CinemaCon, the International Cinema Technology Association will present the seminar “The Road to Open Standards for Immersive Audio,” which will seek to shed some light on the new competing 3D sound formats and the goal of establishing open standards. Film Journal International invited three panel participants—Brian Claypool of Barco, Dean Bullock of Dolby, and John Kellogg of DTS—to share their views on this hot-button issue for movie exhibitors.