Between 1928 and 1939, Oscar Deutsch wowed the British public with one of the most extraordinary estates of Streamline Moderne cinemas ever built – and he named them Odeons.
These alluring neon-clad beacons of escapism, glamour and affordable luxury came during a period of depression and rising international tensions. But faced with the challenge of a rapidly changing society, increasingly captivated by television and home entertainment, many of these huge structures have since struggled to survive.