Pop-Up Cinema Market was valued at USD 824.72 Million in 2018 and is forecasted to reach USD 1972.29 Million by 2027 with a CAGR of 19.05% during the forecast period 2019-2027.
A temporary or mobile cinema is referred to as a pop-up cinema. Generally, it is set-up at beach, park, roof-tops, grounds or city centers of a visitor’s interest and attraction. Differentiation of pop-up cinema in terms of technology, physical environment, seasonality, capacity, and added screening value is attracting modern consumers in the industry. As the market is in growth phase, several new entrants are penetrating market with creative and comprehensive offerings. Technological advancements in projection, mobile screen, and sound development are allowing key companies to enhance their services and increase the total number of screenings per year.
High preference for pop up cinemas as a leisure activity in developed countries is driving the growth of the Pop-Up Cinema Market. Millennium population across developing economies is increasingly spending on cinemas as one of the top leisure activity is anticipated to offer the potential market for pop-up cinema in the coming years.