Premium pizza ads on in-store displays grow sales by 62%

A marketing campaign on retail media screens, operated by Framen, generated a 62% sales increase for premium frozen-pizza brand Gustavo Gusto.The two-week campaign for a limited-edition pizza themed on the Ghostbusters: Frozen Empire movie was displayed on screens in branches of Germany’s largest supermarket chain, Edeka.The screens gave Gustavo Gusto direct access to shoppers at the point of sale, allowing the company to not only tease its latest pizza, but also to showcase its new promotional film.

Source: Premium pizza ads on in-store displays grow sales by 62% Premium pizza ads on in-store displays grow sales by 62%