Projection Mapping has gone mainstream

3D Projection Mapping has been around for a while with some really exceptionalinteractive campaigns that we have covered in the past. After almost 3 years of evolving, the question remains, “Does it have enough steam to push marketing ground activations ahead? Or even, have an entire campaign revolve around it!  As a person dealing with the different capabilities with the technology I would say yes, definitely. Mainly because a well thought out mapping sequence essentially has all the characteristics to provide for the kind of brand re-call advertisers and marketers expect. The different creative functionalities it comes with also makes it really hard for one to miss out on!