1 Jun 2019

PVR rebrands luxury digital format Gold as Luxe, eyes 18% growth in premium theatre offering in 2 years

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Multiplex chain operator PVR last week launched Luxe, an ultra-luxurious, tech-enabled cinema at Phoenix Mall in Mumbai under its sub-brand ICON.

Source: PVR rebrands luxury digital format Gold as Luxe, eyes 18% growth in premium theatre offering in 2 years