As Hollywood heads to Las Vegas for CinemaCon, studios will land in Sin City with a renewed appreciation for the money that can be made in cinemas.After experimenting with different release strategies and launching their own streaming services, many studios better understand that there’s no substitute for the attention and treasure that comes with a big, old-fashioned theatrical launch.
Bold moves like Warner Bros.’ decision to send its entire 2021 slate to HBO Max at the same time the films opened in cinemas proved to be a mixed bag, and every major studio has opted to have some kind of exclusive theatrical window for the foreseeable future.
Source: Questions Facing Movie Theater Business Ahead of CinemaCon – Variety