A new streaming service, Quibi, just launched, and it’s positioned itself to be one of the unique entities in the streaming wars for two distinct reasons. For one, the service is concentrating on shows that are exclusively five to 10 minutes per episode, and secondly, the service is exclusive to smartphones and tablets. It’s a rather untested design for sure, although the service has invested $1 billion in content (and raised $1.75 billion) from huge Hollywood directors like Sam Raimi, Guillermo del Toro and Steven Spielberg. The service is marketing by saying its offering subscribers “bite-sized” entertainment that they can take in during the intervals of their day when they need to kill time.
Source: https://www.cbr.com/quibi-will-audiences-embrace-the-streaming-service/