Qurate Retail Group plans to start 2025 under the name “QVC Group,” a decision that will seek to capitalize on its recognizable television network and website.
The rebranding announcement on Nov. 15 came alongside Qurate’s declaration that it would be built on its TV legacy and “expand into a live social shopping company.”
Source: https://www.digitalcommerce360.com/2024/11/18/qurate-retail-group-rebrands-to-qvc-group/