RAF and Cinema Soar to New Heights with First-ever Sponsorship of Cineworld’s 4DX Technology

In the UK, a media first, the Royal Air Force (RAF) has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The six-month long deal was brokered by Omnigov, Manning Gottlieb OMD’s specialist media-buying unit for the UK Government, and Digital Cinema Media (DCM).

Source: RAF and Cinema Soar to New Heights with First-ever Sponsorship of Cineworld’s 4DX Technology – Celluloid Junkie