RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal

Global 3D and visual technology licensor RealD Inc. (NYSE: RLD) and Cinemex, Mexico’s second largest cinema exhibitor and the sixth largest cinema exhibitor in the world, today announced a 10-year agreement that will make RealD the exclusive circuit-wide 3D technology provider for Cinemex. The agreement calls for approximately 700 auditoriums across the Cinemex circuit in Mexico to be equipped with RealD 3D technology, including the removal of approximately 540 alternative 3D systems that will be replaced with RealD 3D within the next two years.