RealD Inc. (NYSE: RLD) announced today that it has extended its license of 3D systems to Australia’s premier entertainment and hospitality and leisure company, Amalgamated Holdings Limited.
The deal will see brands including Event, BCC Cinemas and Greater Union utilizing RealD 3D Cinema Systems across 445 screens in Australia and New Zealand. The long-term partnership has been in place since 2009 across the AHL.
“We look forward to continuing our AHL partnership, which will enable cinema-goers in Australia and New Zealand to continue enjoying our high quality cinema experience,” said Bob Mayson, Managing Director of RealD Europe Ltd.
AHL have proud and historic origins dating back to 1910 and currently operate within the Entertainment, Hospitality & Leisure, Entertainment Technology & property sectors.
“We’re delighted to continue our association with 3D pioneers RealD,” said David Seargeant, Group Managing Director AHL. “Across all our cinemas we are committed to providing the ultimate cinema experience with big screens, big sound, unparalleled comfort and through our partnership with RealD we can continue to screen the biggest blockbusters in highest 3D quality.”
RealD is the world’s most widely used 3D cinema technology with approximately 26,000 auditoriums equipped with RealD 3D by approximately 1,000 exhibitors in 73 countries around the world (as of September 30, 2014).