HOLLYWOOD, Calif., Feb. 14, 2019 /PRNewswire/ — CJ 4DPLEX and Regal announced today that the 200th global ScreenX theatre is now open in Houston, Texas. The premium, panoramic, 270-degree cinema experience now has a global footprint in 16 countries with 17 locations now in North America.
Regal (PRNewsfoto/Regal)
The new ScreenX auditorium is located at the Regal Edwards Marq*E theatre in Houston. This location brings the current Regal ScreenX count to 12 and is also home to the immersive, multi-sensory film format, 4DX, which opened last month in January. The latest ScreenX opening is part of the previously announced major expansion plan with the Cineworld Group, the parent company of Regal.
ScreenX is the world’s first multi-projection theatre technology used within a theatre setting, marking it as the most visually immersive theatre experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience.
“This installation is very special to us as it marks a new global threshold for ScreenX,” said JongRyul Kim, CEO of CJ 4DPLEX. “This is another big step in the global expansion of our immersive theatre experience and we hope to continue to reach new markets so more people can experience ScreenX.”
“We are truly excited to bring ScreenX to our Marq*E location in Houston and, in doing so, be a part of ScreenX’s historic 200th opening,” said Ken Thewes, CMO at Regal. “We’re always looking for innovative technologies to engage our audiences and ScreenX offers a new level of excitement for our guests to experience movies in an incredibly immersive way.”
About Regal Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,219 screens in 551 theatres in 43 states along with Guam, Saipan, American Samoaand the District of Columbia as of January 27, 2019. We believe that the size, reach and quality of the company’s theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being “The Best Place to Watch a Movie!”
Additional information is available on the company’s website at www.REGmovies.com.
