Russell Crowe’s Unhinged plea: only he can persuade us back into cinemas

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Amid the ashes of our lives, the swaggeriest of them all knows how to get us rushing back to the multiplex

As if you didn’t already know, this is not a good time to be in the cinema business. They might have reopened, but post-lockdown they are sparsely attended. If punters aren’t put off by the thought of wearing a mask during a film, then they’re put off by the meagre smattering of indie arthouse fare and decades-old ITV2-style blockbusters that count as new releases these days. There is a chance, however small, that some people will simply never return to the cinema again.